Monday, 19 September 2011

 Julia Saner-oil rust







The 'gaze theories' are used in this clip of super model Julia Saner advertising for oil rust.
The video begins by using an extreme close up of her eyes, which are slightly covered by her wet hair which suggest she has sweat on her or it could be oil for 'oil rust' campaign.
She gives a soft/introverted look straight into the camera that makes her look powerful and intimidates her audience. There is also a close up as she strokes her wet stomach, which is sexually suggestive.
Her wet hair falls in her face and the gaze here would be sexual and invitational. 0:25 the chocolate box gaze is present where she gives a slight smile. Which projects to the audience as a seductive look .She the gives a satisfied smile and throws her head back which would again be a sexual soft/introverted gaze (0:29/1:44). She also gives a romantic look (0:33). A practical gazed is also used when she frowns (1:22) to suggest she is angry or concentrating. Finally at the end of the video/advert Julia saner show's us all the finger and looks cool/carefree.

No comments:

Post a Comment