Created by Charles Dumont and Michel Vaucarie.
Monday, 12 December 2011
Inception Soundtrack
Created by Charles Dumont and Michel Vaucarie.
Thursday, 8 December 2011
Inception Posters
These other posters feature the Hollywood stars and the fans would want to then go and see the film.
Joseph Gordon Levitt: Aged 30. Known for his role in '500 days of summer' that he received a golden globe nomination for. He was also nominated a MTW Movie Award for Inception.
Leonardo DiCaprio: Made famous as a child actor in the film 'What's eating gilbert grape' (1993). Also the award winning film 'Titanic' and 'Romeo and Juliet'. When Titanic was released Leonardo became a heart-throb. Something that didn't sit well with him.
Marion Cotillard: The glamorous, Oscar winning, Hollywood actress that plays up to 'the male gaze' in Christopher Nolan’s film 'Inception'. Most commonly known for her part in the musical film 'Nine' and ' La vie en Rose' Wednesday, 7 December 2011
Inception
'successful media products depend as much on
marketing and distribution to a specific audience as they do upon good
production practices'. To what extent would you agree with this statement.
Within the media area (film) you have studied?
Inception is a successful film that made $825
million, which was a massive profit considering the budget for the film was
only $175 million and the marketing budget $100m.
Some might question that $100 million is a lot to
spend on a films marketing. However marketing is a crucial to determine the
films success. The marketing team of Inception created 7 posters and they are
each different to advertise each character in the film. This is a clever way of
advertising because fans of the specific actor/actresses will want to see them
in the new film "Inception'. Two teaser poster were also released before
the other seven were. The teaser posters used a silhouette of a man in the
street. From the dark colours and city location in the posters, the public can
anticipate the films release. A 3D poster what also created and gave the
illusion of a building being flooded. This imagine was purposely meant to stand
out and be a striking sight in the city and acts to generate word of mouth. A
teaser trailer, two official trailers and nine T.V spots (adverts) were also released.
The nine different T.V spots were also a good idea because each T.V
spot/trailer has Christopher Nolan's name plastered across or 'The director of
the dark knight' which provides the film with recognition and we know what to
expect from Nolan's films. The standard is set. People see a different
side of the film for example, romance, action and drama are all shown in each T.Vspot.
Press junkets also took place to help spread the word. This is where the
director/production team and Hollywood stars meet and greet international
press. The press junkets would also include a press conference. Which also
contributes to advertising the film and leading towards it's successes. The
'Inception' website and spin off marketing material e.g. pop ups and comic
books. Along with a fake website for the 'dream device' where the public can
feel closer and more involved in the film.
The distribution of Christopher Nolan's 'Inception'
was released by Warner bros Pictures on July 16th 2010. The UK Premier took
place 8th July. Inception was distributed to over 2000 cinemas worldwide. The film Inception would be enjoyed
by Christopher Nolan fans and fans of his film 'The Dark Knight'.
People who enjoy action packed dramatic films brilliant special
effects would also go and see this film. The influence of having major Hollywood
stars taking part in the film draws in the audience who are fans of the
actors/actresses. For example Leonardo DiCaprio is described as
a 'Hollywood heart-throb. Inception pretty much covers all genre's of film.
We see the romance between leonardo DiCaprio and Marolin Cotillard,
real life family struggles of trying to get home to see children, the dramatic
action scenes and puzzling story line. I do not believe that there is a
specific audience for the film. However viewers would have to be some
what intelligent to understand the complexity in the plot. Having a
mass audience target means the film can make more money. But no specific
audience worried Warner Bros for the reasons that it's a totally
original idea from Nolan with high intellectual levels of
the films and the fact that it is different from any other
Hollywood blockbuster. This could explain why the marketing was so
expensive and important.
Inception was filmed in a number of locations
including England, California (America), Paris (France) and Japan. The shut
down of famous cities such as New York and Paris mean't that production
would be very expensive. The cast of the film: Leonardo DiCaprio, Marolin
Cotillard, Joseph Gorden Levitt, Ellen Page, Tom Hardy, Ken
Watanabe, Cillian Murphy, Tom Berenger and Christopher Nolan’s
son Magnus make production practices important. After all if there was no big
names a film will statistically not do as good because there isn't
recognition. Charles Dumont and Michel Vaucarie created the soundtrack for Inception. The film has over 500 visual effects shots. In charge of the stunning visual effects is Paul Franklin. Who built a miniature fortress mountain set and then blew it up for the film. CG- based effects were also used during the zero gravity scenes in the hotel. As well as CGI . The score by Edith Piaf 'Je Ne Regrette Rien' is played throughout the film at
the height of drama or tension. This worldwide song is became inspirational
during the film.
Taking
all these points into account i believe that a media product, whether it be a
magazine, T.V show or film (like Inception) all depends on, correct
marketing, specific audience and good production practices in order for it to
be successful.
How is gender represented in this clip of 'Mistresses' ?
http://www.youtube.com/watch?v=g3NhPDuC5BU&feature=player_embedded
During this clip taken from T.v drama 'Mistresses', gender is represented differently. The first couple we see have a subverted gender roles. The woman is dressed in a smart business suit and is handed a mug (by her husband) that reads 'super mum' that suggests she is a powerful character with children.
Throughout this scene we see Richard (male character) getting frustrated because he is a 'stay at home' man. We also see a lot of mid shots between the two characters and they seem to be close. The scene is slow moving (limited cuts) this introduces a realism into the narrative. A sound bridge is edited in and used to take us to the next scene.
The second scene shows a woman at a low angle ( on the floor) getting her child dressed/ready. we hear diegetic sound of the shower and the see a young handsome man exit the bathroom at a high angle. Interpreting the child's point of view (what the child is seeing). The camera then cuts to an eye-line shot of the mother and child. Then quickly cuts again to another low angle shot of an attractive, glamorous blonde lady also coming out of the bathroom. The use of a low angle shot gives the couple coming out of the bathroom a superior, more powerful representation, compared to the single woman looking after her child. We feel slightly sorry for her. This scene is also very quick, which illustrates the fast moving 'rush' of a household getting ready in the morning. The mother of the child is in a smart tray/black suit which indicates she is on her way to work. This character is shown as independent. However in the first and second scene traditional gender roles are not shown. For example the man would stereotypically be going out to work.
We enter the third scene with another sound bride. The third and final scene we see a couple with traditional gender roles. But before we see them together we are shown a high angled shot of golden balls which symbolise a pawn brokers shop. Instantly we know the character we are about to see is struggling for money . Non diegetic, mysterious sound is played and we see a close up shot of cash in the mans hand. We get an uneasy atmosphere as the music plays and question what the man is up to. Why does he need the money? The man in this scene seems like a gentleman e.g buying his girlfriend flowers to make up for being late for an IVF appointment.
A door bell sounds and interrupts the couples embrace. The man travels down the dark hall way and opened the door to two men dressed in dark suits. We get a uneasy feeling as the mysterious characters don't allow the man to shut the door. The men turn out to be bailiffs. quick cuts are used and over the shoulder shot to show the fast pace of conversation.
http://www.youtube.com/watch?v=g3NhPDuC5BU&feature=player_embedded
During this clip taken from T.v drama 'Mistresses', gender is represented differently. The first couple we see have a subverted gender roles. The woman is dressed in a smart business suit and is handed a mug (by her husband) that reads 'super mum' that suggests she is a powerful character with children.
Throughout this scene we see Richard (male character) getting frustrated because he is a 'stay at home' man. We also see a lot of mid shots between the two characters and they seem to be close. The scene is slow moving (limited cuts) this introduces a realism into the narrative. A sound bridge is edited in and used to take us to the next scene.
The second scene shows a woman at a low angle ( on the floor) getting her child dressed/ready. we hear diegetic sound of the shower and the see a young handsome man exit the bathroom at a high angle. Interpreting the child's point of view (what the child is seeing). The camera then cuts to an eye-line shot of the mother and child. Then quickly cuts again to another low angle shot of an attractive, glamorous blonde lady also coming out of the bathroom. The use of a low angle shot gives the couple coming out of the bathroom a superior, more powerful representation, compared to the single woman looking after her child. We feel slightly sorry for her. This scene is also very quick, which illustrates the fast moving 'rush' of a household getting ready in the morning. The mother of the child is in a smart tray/black suit which indicates she is on her way to work. This character is shown as independent. However in the first and second scene traditional gender roles are not shown. For example the man would stereotypically be going out to work.
We enter the third scene with another sound bride. The third and final scene we see a couple with traditional gender roles. But before we see them together we are shown a high angled shot of golden balls which symbolise a pawn brokers shop. Instantly we know the character we are about to see is struggling for money . Non diegetic, mysterious sound is played and we see a close up shot of cash in the mans hand. We get an uneasy atmosphere as the music plays and question what the man is up to. Why does he need the money? The man in this scene seems like a gentleman e.g buying his girlfriend flowers to make up for being late for an IVF appointment.
A door bell sounds and interrupts the couples embrace. The man travels down the dark hall way and opened the door to two men dressed in dark suits. We get a uneasy feeling as the mysterious characters don't allow the man to shut the door. The men turn out to be bailiffs. quick cuts are used and over the shoulder shot to show the fast pace of conversation.
Thursday, 1 December 2011
Chirstiphor Nolan- Inception
The dreams
The film Inception plays with your mind and focuses on characters subconscious. If director Christopher Nolan explain everything that happens in the film and justify it then it would destroy the ambiguity that he built into the plot. There are many different ideas and interpretations about what happens at the end of the film. One argument is that the ending is a dream. Another argument is that the whole film is a sequence of dreams or one big dream. Therefore the characters are never conscious/awake. Inception's bonus DVD comes with special effects and a explanation of the dreams and vision that Nolan had in mind. We are told why dreams happen and at what stage of sleep you can begin to dream.
Originally, Nolan wanted the film to b a horror thriller. The extraction of dreams would be more gruesome. However during the nine years of writing this he decided to not make it scary/gruesome. This could be to appeal to a wider audience. By doing this we aren't distracted by the horror, but focus more on the plot and details.

The film Inception plays with your mind and focuses on characters subconscious. If director Christopher Nolan explain everything that happens in the film and justify it then it would destroy the ambiguity that he built into the plot. There are many different ideas and interpretations about what happens at the end of the film. One argument is that the ending is a dream. Another argument is that the whole film is a sequence of dreams or one big dream. Therefore the characters are never conscious/awake. Inception's bonus DVD comes with special effects and a explanation of the dreams and vision that Nolan had in mind. We are told why dreams happen and at what stage of sleep you can begin to dream.
Originally, Nolan wanted the film to b a horror thriller. The extraction of dreams would be more gruesome. However during the nine years of writing this he decided to not make it scary/gruesome. This could be to appeal to a wider audience. By doing this we aren't distracted by the horror, but focus more on the plot and details.
Wednesday, 30 November 2011
The bill- Police dramas
The bill
The Bill theme tue is upbeat and has a quick, catchy melody. We hear the tension buliding music and the sounds of police radios in the opening credits. Fast camera cuts are used, to show crime on the streets, a police chase, in a bust office and a policeman in uniform.Throughout the opening credits the blue light keeps coming in and being shown inbetween cuts. For those who haven't watched The Bill before, the establishing shot tells us that it's going to be about the police, crime and criminals.
In the begining of the first scene we see a blured low angle shot of bars. Which link to the police drama and the idea of criminals being 'behind bars' the man in this shot is litterally behind themm which makes the audience question weather he is a criminal. In this scene we also see the uncover policeman driving quickly through the streets and driving up on curbs. We get the impression that the police in this area are dominant and powerful.
This episode of The Bill acts out day to day crime e.g car collisions. By watching Police drama's we get an insight into the social lives of the police, criminals and the publics opinion about the police. Which sometimes adds a comedy factor as well as the drama.
Throughout the episode we hear diegetic sounds of wheels screeching in car chases. Radio (prop) communication between officers, conversation of characters, rattling od keys (prop), gun firing and the type writer.
The Bill is shown during ITV's peak times of 7-9om. This makes their target audience older children and adults. The story lines are not difficult to follow and are likely to be realistic. The constant shifting voices/characters and fast pace action scenes add an excitant to the show. These scenes are then in interrupted by a calming, quiet scene with just the dialogue of characters.
Monday, 28 November 2011
Chrisiphor Nolan: Director of 'The dark knight' and inception' Nolan is one of Hollywoods finest directors. His latest film Inception made $825,532,764.
Thursday, 24 November 2011
Class and status: Cranford
http://www.youtube.com/watch?v=VTBOoW-hR-0&feature=player_embedded
The establishing shot of (Harry) young boy walking through the forest with no shoes on presents him as being lower class. His clothes are dirty, drab and his trousers are cut off. This suggests they were handed down from his family. We see a long shot of the small wooden hut that is Harry's home. It's darkly lit and his large family (made up of a new born baby) fill the hut. We can see that Harry is from a working class background when he recieved a pair of second hand leather boots wrapped in newspaper for his birthday. We also find out that none of his family can read or write and when Harry tries to, he is told off. His family have a sense of pride.
Harry is sent to 'do the rabbit traps' and when he does this diegetic, gloomy, synchronous sound is played. Harry then comes across a mansion that is hidden away in-between the thick trees. Instantly we know the owner of this house is wealthy and the complete opposite of Harry and his family. There are two separate worlds living in close proximity.
We then have a scene of a green house that is inside the mansions grounds. Again synchronous tropical/authentic sound is played. Exotic fruits in the greenhouse also show the wealth of the residents, because in the time that this was set they wouldn't of had these luxuries. During the greenhouse scene diegetic sound of a waterfall and birds are present. Creating a relaxing and calming atmosphere.
We are then introduced to a male middle class character by the camera panning up his body showing off his clean, polished leather boots and smart clothes. We presume this man is working class because he's not as well spoken as the upper class women who we are later introduced to.
The middle class man (Edmund) treats harry well and gives him bread and waster. This is surprising because we wouldn't imagine these different classes mixing.
A low angled shot of the upper class women dressed in fancy expensive clothes and jewellery and two men wearing wigs (look like their her guards) physically shows the class representation. With Edmund (working class) on the lower steps and the upper class (Lady of the manner) women at the top of the stairs (Looking down at the working class characters). We also see her giving orders, which again suggest that she has a higher status.
http://www.youtube.com/watch?v=VTBOoW-hR-0&feature=player_embedded
The establishing shot of (Harry) young boy walking through the forest with no shoes on presents him as being lower class. His clothes are dirty, drab and his trousers are cut off. This suggests they were handed down from his family. We see a long shot of the small wooden hut that is Harry's home. It's darkly lit and his large family (made up of a new born baby) fill the hut. We can see that Harry is from a working class background when he recieved a pair of second hand leather boots wrapped in newspaper for his birthday. We also find out that none of his family can read or write and when Harry tries to, he is told off. His family have a sense of pride.
Harry is sent to 'do the rabbit traps' and when he does this diegetic, gloomy, synchronous sound is played. Harry then comes across a mansion that is hidden away in-between the thick trees. Instantly we know the owner of this house is wealthy and the complete opposite of Harry and his family. There are two separate worlds living in close proximity.
We then have a scene of a green house that is inside the mansions grounds. Again synchronous tropical/authentic sound is played. Exotic fruits in the greenhouse also show the wealth of the residents, because in the time that this was set they wouldn't of had these luxuries. During the greenhouse scene diegetic sound of a waterfall and birds are present. Creating a relaxing and calming atmosphere.
We are then introduced to a male middle class character by the camera panning up his body showing off his clean, polished leather boots and smart clothes. We presume this man is working class because he's not as well spoken as the upper class women who we are later introduced to.
The middle class man (Edmund) treats harry well and gives him bread and waster. This is surprising because we wouldn't imagine these different classes mixing.
A low angled shot of the upper class women dressed in fancy expensive clothes and jewellery and two men wearing wigs (look like their her guards) physically shows the class representation. With Edmund (working class) on the lower steps and the upper class (Lady of the manner) women at the top of the stairs (Looking down at the working class characters). We also see her giving orders, which again suggest that she has a higher status.
Tuesday, 15 November 2011
Class and status
Made in chelsea
http://www.youtube.com/watch?v=nT0ZuFwrYiw&feature=hp_SLN&list=SL&oref=http%3A%2F%2Fwww.youtube.com%2F&has_verified=1
In the TV reality/drama programs 'Made in chelsea' and 'The only way is essex' class and status is shown very differently. Made in chelsea follows the lives of the young, filthy rich and glamorous living in chelsea (London). The reality stars discus love lives and gossip. They also drive around showing off expensive cars. The area of London is notoriously expensive and the houses/apartments are big and mostly painted white/cream colours. The girls in the reality show dress very preppy and they seem to be wearing 'going out' clothes in everyday situations e.d dresses and heels. The men also dress smartly wearing designer suits or up market high street brands. The way they preset themselves is important because we can build up their character and personality. A soundbridge is put into the episode so that different scenes can merge together. The music set the fast pace of the scene and the speed of the car create a fast pace to the scene. we can also judge someone class by their accent for example the people in made in chelsea have a posh, intellectual accent and don't use that much slang.
Only way is essex
http://www.youtube.com/watch?v=jS4CzcoUMWo
'The only way is essex' is something quite the opposite, the people have an unnatural appearance e.g they wear a lot of make-up and most of them have had some kind of surgery to enhance their body appearance. Chloe for example has had breast implants and lip fillers and she plays up to her feminine wilds. The close-ups, mid shots and high angles shots also focus in on her figure and supports 'the male gaze'. The people in 'The only way is essex' also have very different accents, they use a lot more slang and explicit language. Giving the impression that they are middle/low class. The similarities would be that both groups of people from these two Tv programs discus the same issues. love lives e.t.c. They also both like to dress as if they are on a night out even when they're just going to the shops. The idea of having expensive cars to show your wealth and class status is also shown in 'The only way is essex' E.g Kirk having a Ferrari.
Made in chelsea http://www.youtube.com/watch?v=nT0ZuFwrYiw&feature=hp_SLN&list=SL&oref=http%3A%2F%2Fwww.youtube.com%2F&has_verified=1
In the TV reality/drama programs 'Made in chelsea' and 'The only way is essex' class and status is shown very differently. Made in chelsea follows the lives of the young, filthy rich and glamorous living in chelsea (London). The reality stars discus love lives and gossip. They also drive around showing off expensive cars. The area of London is notoriously expensive and the houses/apartments are big and mostly painted white/cream colours. The girls in the reality show dress very preppy and they seem to be wearing 'going out' clothes in everyday situations e.d dresses and heels. The men also dress smartly wearing designer suits or up market high street brands. The way they preset themselves is important because we can build up their character and personality. A soundbridge is put into the episode so that different scenes can merge together. The music set the fast pace of the scene and the speed of the car create a fast pace to the scene. we can also judge someone class by their accent for example the people in made in chelsea have a posh, intellectual accent and don't use that much slang.
Only way is essex http://www.youtube.com/watch?v=jS4CzcoUMWo
'The only way is essex' is something quite the opposite, the people have an unnatural appearance e.g they wear a lot of make-up and most of them have had some kind of surgery to enhance their body appearance. Chloe for example has had breast implants and lip fillers and she plays up to her feminine wilds. The close-ups, mid shots and high angles shots also focus in on her figure and supports 'the male gaze'. The people in 'The only way is essex' also have very different accents, they use a lot more slang and explicit language. Giving the impression that they are middle/low class. The similarities would be that both groups of people from these two Tv programs discus the same issues. love lives e.t.c. They also both like to dress as if they are on a night out even when they're just going to the shops. The idea of having expensive cars to show your wealth and class status is also shown in 'The only way is essex' E.g Kirk having a Ferrari.
Friday, 11 November 2011
Thursday, 10 November 2011
Representation of Ethnicity
Representation of Ethinicity
In this clip taken from T.V series 'Hotel Babylon' the ethinic minority are perceived as being week. They're hiding in one of the cupboards in the hotel to escape being taken away by the imigration service (interestingly all three men are white). These people are from different ethnic backgrounds e.g Polish, American, African, and Asian.
The clip begins with Policemen securing the area and making sure no one can get out. Then we see a glamerous, elegant, blonde lady on reception. Wearing a low cut white suit. Giving a smart impression, she looks in control, strong and idependant. She uses a code to alert the staff about the imigration team coming in. Sudenly there is a mad rush to get everyone hidden and the pace of the clip speeds up along with the digetic sound, creating a chaotic atmosphere. However this intrusion seems to happen regularly as the staff have a code for this specific alert. During the franticness ambiant sound is present. People cooking in the kitchen, footsteps, peoples ipod music and keys rattling. The high angled shot shows metal bars going across the screen and in the faces of the people rushing around. Suggesting they are being trapped.
In this clip taken from T.V series 'Hotel Babylon' the ethinic minority are perceived as being week. They're hiding in one of the cupboards in the hotel to escape being taken away by the imigration service (interestingly all three men are white). These people are from different ethnic backgrounds e.g Polish, American, African, and Asian.
The clip begins with Policemen securing the area and making sure no one can get out. Then we see a glamerous, elegant, blonde lady on reception. Wearing a low cut white suit. Giving a smart impression, she looks in control, strong and idependant. She uses a code to alert the staff about the imigration team coming in. Sudenly there is a mad rush to get everyone hidden and the pace of the clip speeds up along with the digetic sound, creating a chaotic atmosphere. However this intrusion seems to happen regularly as the staff have a code for this specific alert. During the franticness ambiant sound is present. People cooking in the kitchen, footsteps, peoples ipod music and keys rattling. The high angled shot shows metal bars going across the screen and in the faces of the people rushing around. Suggesting they are being trapped.
Wednesday, 9 November 2011
Wednesday, 2 November 2011
Monday, 31 October 2011
Gender Roles (stereotypes)
Males
Traditional - strong, tall, dominant. Jobs could include Plumber or builder. Lazy, football obsessed, doesn't do housework or cooking. Instrumental role in the family. Business minded. Dressed manly e.g suits.
New man - Does housework, cares for children, equal to women. Well groomed. stylish, Ladies man,
Homosexual man - Feminine, week, likes hairdressing, fashionable. Well groomed. Possibly wears make-up and shows female roles.
Females
Traditional - Cooking, cleaning, housework, looks after the children. Often needs help from the stronger male. Typical jobs; nursing, caring. Can be innocent and not really business like.
Sexy/ Powerful - Strong minded, business woman, able to get what they want. Confident. Not very loyal and can come across bitchy. Equal to men.
Lesbian Woman - Masculine, dresses in men's clothes. Short hair.
Males
Traditional - strong, tall, dominant. Jobs could include Plumber or builder. Lazy, football obsessed, doesn't do housework or cooking. Instrumental role in the family. Business minded. Dressed manly e.g suits.
New man - Does housework, cares for children, equal to women. Well groomed. stylish, Ladies man,
Homosexual man - Feminine, week, likes hairdressing, fashionable. Well groomed. Possibly wears make-up and shows female roles.
Females
Traditional - Cooking, cleaning, housework, looks after the children. Often needs help from the stronger male. Typical jobs; nursing, caring. Can be innocent and not really business like.
Sexy/ Powerful - Strong minded, business woman, able to get what they want. Confident. Not very loyal and can come across bitchy. Equal to men.
Lesbian Woman - Masculine, dresses in men's clothes. Short hair.
Sunday, 30 October 2011
Attack the block Review
Attack the block (directed by Joe Cornish) is a science fiction comedy thriller. It follow's a group of rowdy youths living in a housing estate located in south London. When the aliens start to 'Attack the block' the teenagers take it upon themselves to defend their territory and kill the aliens. They gather weapons and along with strong language and drugs they begin the fight against the extraterrestrial.
There's a lot of bad press about these kind of teenagers being yobs and associated with crime. Therefore at the beginning of the film I didn't have sympathy and couldn't relate to the stereotypical teenagers who were mugging the woman in the street. However as the film progressed the audience can start to understand the characters and the British youth culture of today. We learn towards the end of the film that the main character 'Moses' is actually a fifteen year old (despite looking much older). He also lives with his uncle who doesn't seem to be around much and he still has his childhood comic book bedding. Which could be Cornish expressing how fast children are growing up, especially in this type of urban environment.
Joe Cornish transforms a low budget sci-fi film into a witty fully energised battle between inner city kids and outer space. The aliens in the film are evidently low budget and not necessrilly scary. They lack a polished GGI appearance therefore are unrealistic, however this is what makes the film so unique because the aliens are like nothing anyone has ever seen before. Throughout the whole film it is night-time, giving a dark and gloomy setting for the alien invasion.
Joe Cornish cleverly used characters that may not normally come together. Enemies and opposing groups suddenly join forces. For example Brewis who is a resident in the block. You can tell by his posh and intelligent sounding voice that he comes from a wealthier background compared to the other people living in the block He also mentions about his 'daddy' suggesting he hasn't really worked hard and that his past time is smoking weed and trying to fit in with the rest of the hoods his age in the block. When the chase is on and the drama kicks in Brewis is definitely out of his element and it's as though he has just been thrown into the madness, adding a comedy factor.
In his earlier career Cornish used to take the mickey out of Hollywood films, however he has made a good debut and Attack the block doesn't look like a pastiche it looks like the real thing.
Attack the block (directed by Joe Cornish) is a science fiction comedy thriller. It follow's a group of rowdy youths living in a housing estate located in south London. When the aliens start to 'Attack the block' the teenagers take it upon themselves to defend their territory and kill the aliens. They gather weapons and along with strong language and drugs they begin the fight against the extraterrestrial.
There's a lot of bad press about these kind of teenagers being yobs and associated with crime. Therefore at the beginning of the film I didn't have sympathy and couldn't relate to the stereotypical teenagers who were mugging the woman in the street. However as the film progressed the audience can start to understand the characters and the British youth culture of today. We learn towards the end of the film that the main character 'Moses' is actually a fifteen year old (despite looking much older). He also lives with his uncle who doesn't seem to be around much and he still has his childhood comic book bedding. Which could be Cornish expressing how fast children are growing up, especially in this type of urban environment.
Joe Cornish transforms a low budget sci-fi film into a witty fully energised battle between inner city kids and outer space. The aliens in the film are evidently low budget and not necessrilly scary. They lack a polished GGI appearance therefore are unrealistic, however this is what makes the film so unique because the aliens are like nothing anyone has ever seen before. Throughout the whole film it is night-time, giving a dark and gloomy setting for the alien invasion.
Joe Cornish cleverly used characters that may not normally come together. Enemies and opposing groups suddenly join forces. For example Brewis who is a resident in the block. You can tell by his posh and intelligent sounding voice that he comes from a wealthier background compared to the other people living in the block He also mentions about his 'daddy' suggesting he hasn't really worked hard and that his past time is smoking weed and trying to fit in with the rest of the hoods his age in the block. When the chase is on and the drama kicks in Brewis is definitely out of his element and it's as though he has just been thrown into the madness, adding a comedy factor.
In his earlier career Cornish used to take the mickey out of Hollywood films, however he has made a good debut and Attack the block doesn't look like a pastiche it looks like the real thing.
Attack The Block Summary
From researching about the film 'Attack the block' I understand in more detail about how much work is put into the production, marketing and distribution of films. I have also discovered Joe Cornish's basic yet affective style. The movie was shot in the following studios: Big Talk Pictures, Film4 Productions, StudioCanal, UK Film Council. The film was low cost production, with a budget of 9 million. Joe Cornish man has gone through the terrifying experience of being mugged and has made a film with a scene based around his experience. By doing this he has made millions. He has also been involved in counselling sessions with the youth around south London, doing his bit in his local community. I have also learn't that the distribution and marketing of films is the biggest part and determines their success. This relatively low budget film has the quality of a Hollywood blockbuster, therefore Cornish must be doing something right with his GGI effects.
From researching about the film 'Attack the block' I understand in more detail about how much work is put into the production, marketing and distribution of films. I have also discovered Joe Cornish's basic yet affective style. The movie was shot in the following studios: Big Talk Pictures, Film4 Productions, StudioCanal, UK Film Council. The film was low cost production, with a budget of 9 million. Joe Cornish man has gone through the terrifying experience of being mugged and has made a film with a scene based around his experience. By doing this he has made millions. He has also been involved in counselling sessions with the youth around south London, doing his bit in his local community. I have also learn't that the distribution and marketing of films is the biggest part and determines their success. This relatively low budget film has the quality of a Hollywood blockbuster, therefore Cornish must be doing something right with his GGI effects.
Friday, 28 October 2011
Attack the Block research task - Joe Cornish
Wednesday, 26 October 2011
Four quadrant picture
Usage In the movie business, and it is most definitely a business, everyone is looking to maximize the audience for their picture. A four-quadrant picture is that magical type of film that attracts parents and kids, men and women, and brings in huge amounts of revenue on opening weekend. In the term “four-quadrant,” the quadrants refer to gender (male and female) and age (under 25 and over 25).
For most studios, the goal is to get enough details to line up so that they have broad-based, family-friendly appeal in designing a blockbuster or four-quadrant film. An important aspect of getting that appeal is the ratings system. An 18 Rating can be the kiss of death for a studio trying to market a film featuring pre-teen characters. A lowering from PG-13 to PG can mean millions more in revenue as parents feel more comfortable bringing young children to a given film like Evan Almighty.
ExamplesOne of the most famous four-quadrant, blockbuster films is Star Wars and all of its sequels. Jaws is another landmark blockbuster film. Other more current examples include Night at the Museum, Journey to the Center of the Earth, Shrek (1-3), Spiderman (1-3), Pirates of the Caribbean (1-3), andWall-E.

ImplicationsAnother interesting by-product of the rise of four-quadrant films in the industry is cross marketing. Those films often are associated with toys and other products that both advertise the film and bring in revenue on their own. In addition, four-quadrant films are powerful vehicles for product placement advertisers looking to show their wares to the largest audience possible.
On the down side, many wonder how much effort is placed on credible, engaging story lines as opposed to marketing opportunities in these behemoth cinematic endeavors.
Usage In the movie business, and it is most definitely a business, everyone is looking to maximize the audience for their picture. A four-quadrant picture is that magical type of film that attracts parents and kids, men and women, and brings in huge amounts of revenue on opening weekend. In the term “four-quadrant,” the quadrants refer to gender (male and female) and age (under 25 and over 25).
For most studios, the goal is to get enough details to line up so that they have broad-based, family-friendly appeal in designing a blockbuster or four-quadrant film. An important aspect of getting that appeal is the ratings system. An 18 Rating can be the kiss of death for a studio trying to market a film featuring pre-teen characters. A lowering from PG-13 to PG can mean millions more in revenue as parents feel more comfortable bringing young children to a given film like Evan Almighty.
ExamplesOne of the most famous four-quadrant, blockbuster films is Star Wars and all of its sequels. Jaws is another landmark blockbuster film. Other more current examples include Night at the Museum, Journey to the Center of the Earth, Shrek (1-3), Spiderman (1-3), Pirates of the Caribbean (1-3), andWall-E.
ImplicationsAnother interesting by-product of the rise of four-quadrant films in the industry is cross marketing. Those films often are associated with toys and other products that both advertise the film and bring in revenue on their own. In addition, four-quadrant films are powerful vehicles for product placement advertisers looking to show their wares to the largest audience possible.
On the down side, many wonder how much effort is placed on credible, engaging story lines as opposed to marketing opportunities in these behemoth cinematic endeavors.
Above the line and below the line advertising.
'Above The Line' is a type of advertising through media such as television, cinema, radio, print, web banners and web search engines to promote brands. This type of communication is conventional in nature and is considered impersonal to customers.
'Below The Line' is efficient and cost-effective for targeting a limited and specific group. This can take the form of tie in's with other products and companies.
'Above The Line' is a type of advertising through media such as television, cinema, radio, print, web banners and web search engines to promote brands. This type of communication is conventional in nature and is considered impersonal to customers.
'Below The Line' is efficient and cost-effective for targeting a limited and specific group. This can take the form of tie in's with other products and companies.
Monday, 24 October 2011
Wednesday, 5 October 2011
Findings from Tim Burton research task:
I've also learn't about Tim Burton's working relationships. As a director he works closely with his wife Helena Bonham, who has been in a number of Tim's films. Johnny Depp has also starred in Burton's film such as 'Alice in wonderland' and 'Edward scissor hands'. By having this close partnership his films are recognizable.
I've found out about what makes directors individual, for example their different styles of work and themes.
Tuesday, 4 October 2011
Representation of the elderly: Catherine Tate show.
Old people are stereo-typically classed as being small, frail, wrinkled and they seem to play a quiet role in society. Catherine Tate plays the role of a elderly women around the age of 75. She fit's the 'old' stereotype description of being wrinkled, frail and grey hair. However she's foul-mouths and has a loud aggressive cockney accent. She's always criticizing other people, the only person she seems to not have a bad thing to say about is her nephew Mathew who comes to visit her in her flat. Because we know she doesn't get along with her neighbors and she doesn't have friends we feel sorry for her. We also laugh at her insulting other people because it's so unexpected from someone of her age.
Wednesday, 28 September 2011
Character: Finn Sharkey
Finn Sharkey is a character in the drama series Waterloo Road. He’s a cheeky chap who likes to get into trouble. I would describe his behaviour as a ‘typical teenager’. He deceives his parents and teachers. We normally see him in his school uniform which is smart. Suggesting that he wants to come across as intelligent and a ‘moral student’ and I think that deep down this bad boy wants to be good. His appearance is very much the opposite of his personality. He’s represented just like regular teenage boys, being interested in girls and football.
Sunday, 25 September 2011
Uses and gratification
'The need for information on the geographical and social world news'
Day after tomorrow
2012
Remember me
'The need for identity, by using characters and personalities to define out sense of self and social behaviour'
My sister's keeper
Harry potter
Mean girls
'The need for social interaction through experiencing the relationship and interaction from others'
Sex in the city
Dear john
Superbad
'The need for diversion by using the media for purposes of play and entertainment'
Shaun of the dead
Phone booth
The inbetweeners
'The need for information on the geographical and social world news'
Day after tomorrow
2012
Remember me
'The need for identity, by using characters and personalities to define out sense of self and social behaviour'
My sister's keeper
Harry potter
Mean girls
'The need for social interaction through experiencing the relationship and interaction from others'
Sex in the city
Dear john
Superbad
'The need for diversion by using the media for purposes of play and entertainment'
Shaun of the dead
Phone booth
The inbetweeners
Audience and institution
I believe that all media texts have a specific target audience. Reality shows, the news and soaps have a mass audience of all different types of people. Events like the World Cup, the Olympics and most recently The Royal Wedding also attract mass audiences in their millions from 'all walks of life'. However pregames such as skins have a target audience for students specifically. So their audience ranges from 16-20 year olds.
I would say roughly 70% of my media interaction takes place when i am on my own and 30% when i am with others. Media consumption can take place through watching films and T.v, whether it's at the cinema or on DVD. Social networking sites such as Facebook and Twitter help people to interact with current affairs with friends and celebrities. Music is a big chunk in my media consumption i have a Spotify account and Ipod to listen to music on, i also use websites such as YouTube to discover not only music but interesting videos/clips. I also look through blogs for ideas and entertainment.
How do i share my media experiences?
- Text
- Facebook/ twitter.
-Blog
- phone
- talking (word of mouth)
I believe that all media texts have a specific target audience. Reality shows, the news and soaps have a mass audience of all different types of people. Events like the World Cup, the Olympics and most recently The Royal Wedding also attract mass audiences in their millions from 'all walks of life'. However pregames such as skins have a target audience for students specifically. So their audience ranges from 16-20 year olds.
I would say roughly 70% of my media interaction takes place when i am on my own and 30% when i am with others. Media consumption can take place through watching films and T.v, whether it's at the cinema or on DVD. Social networking sites such as Facebook and Twitter help people to interact with current affairs with friends and celebrities. Music is a big chunk in my media consumption i have a Spotify account and Ipod to listen to music on, i also use websites such as YouTube to discover not only music but interesting videos/clips. I also look through blogs for ideas and entertainment.
How do i share my media experiences?
- Text
- Facebook/ twitter.
-Blog
- phone
- talking (word of mouth)
Friday, 23 September 2011
Britney Spears: Toxic
This music video of Britney spears shows her as an air hostess, being sexually forward with the men on board the plane. In the first few seconds of the clip we see her shuffling up the isle with her skirt riding up revealing her bottom and frilly nickers. This would appeal to heterosexual men and homosexuals; it's almost playing out a fantasy by her being dressed up as an air hostess. The dress she's wearing has her chest area cut out, the mid shot focuses in on this and is immediately what people are drawn to. The mid shot camera angle also makes us focus in on certain areas of her such as her waist, bottom, legs and facial expressions. There are a lot of cuts in this video; the next cut shows Britney sporting a transparent glittery all in one costume. In this cut we also see her rolling around on the floor showing off her limberness . Her facial expression is sexually seductive/invitational e.g. putting her finger in her mouth and leaning forward to show off the fact that her costume is transparent and the audience has full view of her chest.
Monday, 19 September 2011
Julia Saner-oil rust
The 'gaze theories' are used in this clip of super model Julia Saner advertising for oil rust.
The video begins by using an extreme close up of her eyes, which are slightly covered by her wet hair which suggest she has sweat on her or it could be oil for 'oil rust' campaign.
She gives a soft/introverted look straight into the camera that makes her look powerful and intimidates her audience. There is also a close up as she strokes her wet stomach, which is sexually suggestive.
Her wet hair falls in her face and the gaze here would be sexual and invitational. 0:25 the chocolate box gaze is present where she gives a slight smile. Which projects to the audience as a seductive look .She the gives a satisfied smile and throws her head back which would again be a sexual soft/introverted gaze (0:29/1:44). She also gives a romantic look (0:33). A practical gazed is also used when she frowns (1:22) to suggest she is angry or concentrating. Finally at the end of the video/advert Julia saner show's us all the finger and looks cool/carefree.
The video begins by using an extreme close up of her eyes, which are slightly covered by her wet hair which suggest she has sweat on her or it could be oil for 'oil rust' campaign.
She gives a soft/introverted look straight into the camera that makes her look powerful and intimidates her audience. There is also a close up as she strokes her wet stomach, which is sexually suggestive.
Her wet hair falls in her face and the gaze here would be sexual and invitational. 0:25 the chocolate box gaze is present where she gives a slight smile. Which projects to the audience as a seductive look .She the gives a satisfied smile and throws her head back which would again be a sexual soft/introverted gaze (0:29/1:44). She also gives a romantic look (0:33). A practical gazed is also used when she frowns (1:22) to suggest she is angry or concentrating. Finally at the end of the video/advert Julia saner show's us all the finger and looks cool/carefree.
Sunday, 18 September 2011
Chocolate box:
'half or full-smile, lips together or slightly parted, teeth barely visible, full or three-quarter face to camera. Projected mood: blandly pleasing, warm bath warmth, where uniformity of features in their smooth perfection is devoid of uniqueness or of individuality.'
Invitational:
'emphasis on the eyes, mouth shut or with only a hint of a smile, head to one side or looking back to camera. Projected mood: suggestive of mischief or mystery, the hint of contact potential rather than sexual promise, the cover equivalent of advertising’s soft sell.'
super-smiler:
'full face, wide open toothy smile, head thrust forward or chin thrown back, hair often wind-blown. Projected mood: aggressive, ‘look-at-me’ demanding, the hard sell, ‘big come-on’ approach.'
Romantic/sexual:
'more general classification devised to include male and female ‘two-somes’; or the dreamy, heavy-lidded, unsmiling big-heads, or the overtly sensual or sexual. Projected moods: possible ‘available’ and definitely ‘available’.
(Marjorie Ferguson)
seductive:
Seductive: similar to the cool/level look in many respects - the eyes are less wide, perhaps shaded, the expression is less reserved but still self-sufficient and confident; milder versions may include a slight smile.
Carefree:
'Concentrating, engaged on the business in hand, mouth closed, eyes object-directed, sometimes a slight frown; hair often short or tied back.'
Comic:
'Deliberately ridiculous, exaggerated, acting the fool, pulling faces for the benefit of a real or imaginary audience, sometimes close to a sort of archness.'
Catalogue:
'A neutral look as of a dummy, artificial, waxlike; features may be in any position, but most likely to be with eyes open wide and a smile, but the look remains vacant and empty; personality has been removed.'
(Trevor Millum)
Invitational:
super-smiler:
Romantic/sexual:
(Marjorie Ferguson)
seductive:
Seductive: similar to the cool/level look in many respects - the eyes are less wide, perhaps shaded, the expression is less reserved but still self-sufficient and confident; milder versions may include a slight smile.
' nymphlike, active, healthy, gay, vibrant, outdoor girl; long unrestrained outward-flowing hair, more outward-going than the above, often smiling or grinning.'
Practical:
Comic:
Catalogue:
(Trevor Millum)
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