Paul – Information Booklet. WORKING TITLE FILM
Budget: $47m
written by Simon Pegg and Nick Frost (took 4 years to write the film) The idea of ‘Paul’ came to them whilst making ‘shaun of the dead’
Directed by Greg Mottola
Genre: sci-fi /comedy/adventure
Drug taking may be shown
Dangerous behaviour
Frequent us of strong language
Nudity in a sexual content
Violence may be strong
This means that nobody can watch or purchase the film that is below the age of 15, Impacting the target audience of the film. It would be predominantly aimed at young people.
Audience/ industry expectations - Paul CGI: Paul is a CGI character. CGI technology is very expensive; the cost of putting CGI Paul in the film was actually a third of the films budget.
General word of mouth
Production blogs – videos of the cast behind the scenes
Simon peg used a twitter account to promote the film and it’s release. Including posting pictures and inside information
Posters were created
Teaser trailer was released October 18, 2010
World premiere in London.
The benefits: These marketing techniques can make the film eagerly anticipated and give the future audience an idea of what the film is about. The audience can anticipate the film and build an idea of what it will be like whilst watching their favourite actors behind set.
Opening Weekend:
$13,043,310 (USA) (20 March 2011) (2802 Screens)
Gross:
$37,371,385 (USA) (15 May 2011)
Released: 14th February 2011
The blue-ray release included:
The film's the theatrical cut
•anunratedversion
•acommentarytrack
•a blooper and featurette about the evolution of the special effects work that went in to creating the alien.
•Photo Galleries, Story boards and Posters
•for a limited time only , the Combo Pack also included a digital copy of the unrated film that can be viewed anytime ,anywhere on an array of digital devices
•Access MY MOVIES™, an exclusive feature that allows consumers to stream a bonus movie
Did you know.. All the character’s in the film are in some ways alien. This was a conscious decision made by the writers.
Behind the scenes featurette includes:
Paul the musical. The cast have joined together for a musical version of the film.
An interview with Greg Mottola
‘RV doorway’- the viewer can watch the cast behind the scenes of the film and on the RV set.
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