Gender Roles (stereotypes)
Males
Traditional - strong, tall, dominant. Jobs could include Plumber or builder. Lazy, football obsessed, doesn't do housework or cooking. Instrumental role in the family. Business minded. Dressed manly e.g suits.
New man - Does housework, cares for children, equal to women. Well groomed. stylish, Ladies man,
Homosexual man - Feminine, week, likes hairdressing, fashionable. Well groomed. Possibly wears make-up and shows female roles.
Females
Traditional - Cooking, cleaning, housework, looks after the children. Often needs help from the stronger male. Typical jobs; nursing, caring. Can be innocent and not really business like.
Sexy/ Powerful - Strong minded, business woman, able to get what they want. Confident. Not very loyal and can come across bitchy. Equal to men.
Lesbian Woman - Masculine, dresses in men's clothes. Short hair.
Mattie White AS Media
Monday, 31 October 2011
Sunday, 30 October 2011
Attack the block Review
Attack the block (directed by Joe Cornish) is a science fiction comedy thriller. It follow's a group of rowdy youths living in a housing estate located in south London. When the aliens start to 'Attack the block' the teenagers take it upon themselves to defend their territory and kill the aliens. They gather weapons and along with strong language and drugs they begin the fight against the extraterrestrial.
There's a lot of bad press about these kind of teenagers being yobs and associated with crime. Therefore at the beginning of the film I didn't have sympathy and couldn't relate to the stereotypical teenagers who were mugging the woman in the street. However as the film progressed the audience can start to understand the characters and the British youth culture of today. We learn towards the end of the film that the main character 'Moses' is actually a fifteen year old (despite looking much older). He also lives with his uncle who doesn't seem to be around much and he still has his childhood comic book bedding. Which could be Cornish expressing how fast children are growing up, especially in this type of urban environment.
Joe Cornish transforms a low budget sci-fi film into a witty fully energised battle between inner city kids and outer space. The aliens in the film are evidently low budget and not necessrilly scary. They lack a polished GGI appearance therefore are unrealistic, however this is what makes the film so unique because the aliens are like nothing anyone has ever seen before. Throughout the whole film it is night-time, giving a dark and gloomy setting for the alien invasion.
Joe Cornish cleverly used characters that may not normally come together. Enemies and opposing groups suddenly join forces. For example Brewis who is a resident in the block. You can tell by his posh and intelligent sounding voice that he comes from a wealthier background compared to the other people living in the block He also mentions about his 'daddy' suggesting he hasn't really worked hard and that his past time is smoking weed and trying to fit in with the rest of the hoods his age in the block. When the chase is on and the drama kicks in Brewis is definitely out of his element and it's as though he has just been thrown into the madness, adding a comedy factor.
In his earlier career Cornish used to take the mickey out of Hollywood films, however he has made a good debut and Attack the block doesn't look like a pastiche it looks like the real thing.
Attack the block (directed by Joe Cornish) is a science fiction comedy thriller. It follow's a group of rowdy youths living in a housing estate located in south London. When the aliens start to 'Attack the block' the teenagers take it upon themselves to defend their territory and kill the aliens. They gather weapons and along with strong language and drugs they begin the fight against the extraterrestrial.
There's a lot of bad press about these kind of teenagers being yobs and associated with crime. Therefore at the beginning of the film I didn't have sympathy and couldn't relate to the stereotypical teenagers who were mugging the woman in the street. However as the film progressed the audience can start to understand the characters and the British youth culture of today. We learn towards the end of the film that the main character 'Moses' is actually a fifteen year old (despite looking much older). He also lives with his uncle who doesn't seem to be around much and he still has his childhood comic book bedding. Which could be Cornish expressing how fast children are growing up, especially in this type of urban environment.
Joe Cornish transforms a low budget sci-fi film into a witty fully energised battle between inner city kids and outer space. The aliens in the film are evidently low budget and not necessrilly scary. They lack a polished GGI appearance therefore are unrealistic, however this is what makes the film so unique because the aliens are like nothing anyone has ever seen before. Throughout the whole film it is night-time, giving a dark and gloomy setting for the alien invasion.
Joe Cornish cleverly used characters that may not normally come together. Enemies and opposing groups suddenly join forces. For example Brewis who is a resident in the block. You can tell by his posh and intelligent sounding voice that he comes from a wealthier background compared to the other people living in the block He also mentions about his 'daddy' suggesting he hasn't really worked hard and that his past time is smoking weed and trying to fit in with the rest of the hoods his age in the block. When the chase is on and the drama kicks in Brewis is definitely out of his element and it's as though he has just been thrown into the madness, adding a comedy factor.
In his earlier career Cornish used to take the mickey out of Hollywood films, however he has made a good debut and Attack the block doesn't look like a pastiche it looks like the real thing.
Attack The Block Summary
From researching about the film 'Attack the block' I understand in more detail about how much work is put into the production, marketing and distribution of films. I have also discovered Joe Cornish's basic yet affective style. The movie was shot in the following studios: Big Talk Pictures, Film4 Productions, StudioCanal, UK Film Council. The film was low cost production, with a budget of 9 million. Joe Cornish man has gone through the terrifying experience of being mugged and has made a film with a scene based around his experience. By doing this he has made millions. He has also been involved in counselling sessions with the youth around south London, doing his bit in his local community. I have also learn't that the distribution and marketing of films is the biggest part and determines their success. This relatively low budget film has the quality of a Hollywood blockbuster, therefore Cornish must be doing something right with his GGI effects.
From researching about the film 'Attack the block' I understand in more detail about how much work is put into the production, marketing and distribution of films. I have also discovered Joe Cornish's basic yet affective style. The movie was shot in the following studios: Big Talk Pictures, Film4 Productions, StudioCanal, UK Film Council. The film was low cost production, with a budget of 9 million. Joe Cornish man has gone through the terrifying experience of being mugged and has made a film with a scene based around his experience. By doing this he has made millions. He has also been involved in counselling sessions with the youth around south London, doing his bit in his local community. I have also learn't that the distribution and marketing of films is the biggest part and determines their success. This relatively low budget film has the quality of a Hollywood blockbuster, therefore Cornish must be doing something right with his GGI effects.
Friday, 28 October 2011
Wednesday, 26 October 2011
Four quadrant picture
Usage In the movie business, and it is most definitely a business, everyone is looking to maximize the audience for their picture. A four-quadrant picture is that magical type of film that attracts parents and kids, men and women, and brings in huge amounts of revenue on opening weekend. In the term “four-quadrant,” the quadrants refer to gender (male and female) and age (under 25 and over 25).
For most studios, the goal is to get enough details to line up so that they have broad-based, family-friendly appeal in designing a blockbuster or four-quadrant film. An important aspect of getting that appeal is the ratings system. An 18 Rating can be the kiss of death for a studio trying to market a film featuring pre-teen characters. A lowering from PG-13 to PG can mean millions more in revenue as parents feel more comfortable bringing young children to a given film like Evan Almighty.
ExamplesOne of the most famous four-quadrant, blockbuster films is Star Wars and all of its sequels. Jaws is another landmark blockbuster film. Other more current examples include Night at the Museum, Journey to the Center of the Earth, Shrek (1-3), Spiderman (1-3), Pirates of the Caribbean (1-3), andWall-E.
ImplicationsAnother interesting by-product of the rise of four-quadrant films in the industry is cross marketing. Those films often are associated with toys and other products that both advertise the film and bring in revenue on their own. In addition, four-quadrant films are powerful vehicles for product placement advertisers looking to show their wares to the largest audience possible.
On the down side, many wonder how much effort is placed on credible, engaging story lines as opposed to marketing opportunities in these behemoth cinematic endeavors.
Usage In the movie business, and it is most definitely a business, everyone is looking to maximize the audience for their picture. A four-quadrant picture is that magical type of film that attracts parents and kids, men and women, and brings in huge amounts of revenue on opening weekend. In the term “four-quadrant,” the quadrants refer to gender (male and female) and age (under 25 and over 25).
For most studios, the goal is to get enough details to line up so that they have broad-based, family-friendly appeal in designing a blockbuster or four-quadrant film. An important aspect of getting that appeal is the ratings system. An 18 Rating can be the kiss of death for a studio trying to market a film featuring pre-teen characters. A lowering from PG-13 to PG can mean millions more in revenue as parents feel more comfortable bringing young children to a given film like Evan Almighty.
ExamplesOne of the most famous four-quadrant, blockbuster films is Star Wars and all of its sequels. Jaws is another landmark blockbuster film. Other more current examples include Night at the Museum, Journey to the Center of the Earth, Shrek (1-3), Spiderman (1-3), Pirates of the Caribbean (1-3), andWall-E.
ImplicationsAnother interesting by-product of the rise of four-quadrant films in the industry is cross marketing. Those films often are associated with toys and other products that both advertise the film and bring in revenue on their own. In addition, four-quadrant films are powerful vehicles for product placement advertisers looking to show their wares to the largest audience possible.
On the down side, many wonder how much effort is placed on credible, engaging story lines as opposed to marketing opportunities in these behemoth cinematic endeavors.
Above the line and below the line advertising.
'Above The Line' is a type of advertising through media such as television, cinema, radio, print, web banners and web search engines to promote brands. This type of communication is conventional in nature and is considered impersonal to customers.
'Below The Line' is efficient and cost-effective for targeting a limited and specific group. This can take the form of tie in's with other products and companies.
'Above The Line' is a type of advertising through media such as television, cinema, radio, print, web banners and web search engines to promote brands. This type of communication is conventional in nature and is considered impersonal to customers.
'Below The Line' is efficient and cost-effective for targeting a limited and specific group. This can take the form of tie in's with other products and companies.
Monday, 24 October 2011
Wednesday, 5 October 2011
Findings from Tim Burton research task:
From researching about Tim Burton and his career I've learnt that he is not just a successful film director but an artist and animator. I've discovered that his gothic, dark themed style also follows through to his art work and animation. Making his films magical and abstract. 'Alice in wonderland' is a prime example of Burton taking a childrens fairy-tale and putting a modern dark twist on it. He seemed to make the magical moments more magical with his creative imagination and the scarier scene's scarier with the way he uses superficial imagery.I've also learn't about Tim Burton's working relationships. As a director he works closely with his wife Helena Bonham, who has been in a number of Tim's films. Johnny Depp has also starred in Burton's film such as 'Alice in wonderland' and 'Edward scissor hands'. By having this close partnership his films are recognizable.
I've found out about what makes directors individual, for example their different styles of work and themes.
Tuesday, 4 October 2011
Representation of the elderly: Catherine Tate show.
Old people are stereo-typically classed as being small, frail, wrinkled and they seem to play a quiet role in society. Catherine Tate plays the role of a elderly women around the age of 75. She fit's the 'old' stereotype description of being wrinkled, frail and grey hair. However she's foul-mouths and has a loud aggressive cockney accent. She's always criticizing other people, the only person she seems to not have a bad thing to say about is her nephew Mathew who comes to visit her in her flat. Because we know she doesn't get along with her neighbors and she doesn't have friends we feel sorry for her. We also laugh at her insulting other people because it's so unexpected from someone of her age.
Subscribe to:
Comments (Atom)